The ColdStorage brand
The mark, the wordmark and how they go together. If you're writing about ColdStorage or building something that shows it, take what you need from here.
Logomark
Three frost planes inside a rounded keyline hex. The planes are identical in both cuts — only the outline changes, so the mark holds its weight on a dark ground instead of glaring.
Wordmark
Always lowercase — the wordmark is a drawn thing, so it doesn't take a capital at the start of a sentence. Written out in prose it's ColdStorage. Outfit at 600, tracking pulled to -0.015em, brand ink on light grounds and white on dark.
Horizontal lockup
The default pairing — navigation bars, letterheads, anywhere with more width than height. Mark at 1.4× the wordmark's cap height, with a gap of roughly half the mark's width.
Stacked lockup
For splash screens, merch and anywhere the horizontal lockup would have to shrink to fit.
App icon
The dark cut on the vault tile. One icon at every size — it holds together from the home screen down to a settings row.
Palette
#FFFFFFCube top plane#C1E4FBCube left plane#99CFF0Cube right plane#4DA2DAOutline — light ground#2F668EOutline — dark ground
The mark's own colours. These build the cube; the interface palette is a separate system.